Navigating your reputation. Influencing your stakeholders. Landing your stories.
We bring you solutions
Heft is a communications and government affairs consultancy operating nationwide. We work with leaders and organisations who understand that in Aotearoa-New Zealand's interconnected landscape, the right communications approach makes all the difference. Whether you're navigating policy and regulatory processes, building stakeholder support, or managing media attention, we know how to turn those relationships into real results.
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Fintech Market Entry
The Challenge: Financial technology company needed communications strategy that understood complex regulatory environment while building public trust and government relationships.
The Heft Solution: Embedded daily communications support working directly within client systems to monitor media requests, risk manage opportunities, and provide strategic government relations advice for ministerial meetings.
The Result: Strong ongoing partnership providing strategic communications that balances innovation narrative with regulatory compliance needs.
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The Challenge: International energy company launching in New Zealand needed strategic positioning and media strategy to build customer base quickly.
The Heft Solution: Created the strategy, then executed the plan, carrying out media pitching, thought leadership and website content creation - leveraging strong media relationships and strategic positioning to drive customer acquisition.
The Result: Customer acquisition targets met within months - so successful that client asked to 'down tools' to prevent system overload.
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The Challenge: Privately funded startup in resources space required evolving communications strategy - initially preventing media coverage, then pivoting to tell the sustainability story of critical minerals in New Zealand.
The Heft Solution: Three-year partnership that evolved from initial public engagement and government relations (lobbying) through permit processes, to media expertise and transparency approach supporting production launch.
The Result: Successfully positioned critical minerals as part of New Zealand's sustainable future while building strong government relationships and moving through complex regulatory processes.
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Keep the Lights On Campaign
The Challenge: Museums faced uncertain funding with potential cuts at short notice. Members needed to be front-of-mind for decision makers while mobilising public support.
The Heft Solution: We developed a multifaceted campaign featuring celebrity spokespeople sharing personal stories about the role museums played in their lives, combined with digital content, outdoor advertising, and strategic media placement.
The Result:
124,000% increase in Facebook reach
1,900,000% increase in Instagram reach
2,500% increase in Facebook followers
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