We’re adding some more Heft!
Heft is proud to announce the appointment of Sarah Johnson as our new General Manager.
Sarah steps into this leadership role with a mandate to drive Heft's continued growth, strengthen its position as a bold and strategic industry leader, and expand the firm's influence across New Zealand's communications landscape.
Sarah brings over 25 years of experience leading high-impact communications and strategy initiatives across the public and private sectors in New Zealand and overseas. Her career has spanned the UK, the Middle East, and New Zealand, where she has worked with major brands and government agencies, including Red Bull, Virgin Atlantic, Marriott International, the Department of Corrections, and the Ministry for the Environment. She has a proven track record of delivering strategic campaigns, managing complex communications challenges, and shaping narratives that drive action.
Before joining Heft, Sarah spearheaded strategic initiatives for government and public sector clients, driving significant growth and impact. She also founded and ran her own successful communications consultancy, advising global clients such as Universal Music and Jumeirah. Her expertise in strategic advisory, crisis communications, and executive leadership makes her a powerful addition to Heft’s senior team.
"Heft is built on a foundation of innovation, strategy, and impact,” says Vic Crockford, Heft’s Executive Director. “Sarah's extensive experience managing and shepherding agencies through growth in New Zealand and overseas makes her the perfect leader to take Heft into its next phase.”
Emily Broadmore, Managing Director of Heft says Sarah’s appointment strengthens the company’s ability to cement Heft as the go-to consultancy for organisations looking for exceptional communications talent alongside inhouse agency work.
As General Manager, Sarah will oversee Heft's strategic direction, client partnerships, and operational excellence. She will also play a key role in fostering Heft's culture of innovation and collaboration, supporting the firm to grow its talent placement pipeline while maintaining excellent results for in house clients.
"I'm excited to join Heft at such a pivotal moment," said Sarah Johnson. "The work this team delivers is bold, disruptive, and strategic - qualities that set Heft apart. I look forward to leading Heft's talented professionals and working alongside our clients to drive powerful, lasting impact."