Privacy and AI Policy
Our AI Philosophy
We use AI to supercharge ideas, not create them. Think of it as a powerful implementation tool that comes after strategy, not before. This approach naturally protects client information because we're not feeding existing content into AI systems - we're using AI to help articulate and implement our strategic thinking.
We only use enterprise platforms and professional subscription services that don’t use our work externally.
How We Use AI
To distil complex ideas into clear communication
To accelerate implementation of approved strategies
To enhance creative thinking and ideation
To speed up delivery of agreed approaches
To provide efficiency in execution
What we don’t do
Upload sensitive client documents to AI platforms
Use AI for strategic development
Rely on AI for decision-making
Use AI for primary content creation
Privacy Policy
When working for or with Heft, or attending our events, we may store some personal information, including your name and contact details. We collect your personal information in order to:
contact and communicate with you about our Services
communicate our services to you, including contacting you electronically, e.g. by text or
to respond to communications from you
register attendance at our events
for advertising and marketing, including to send you promotional information about our products and services and information that we consider may be of interest to you
Providing some information is optional. If you choose not to enter contact details, we'll be unable to provide our Services.
You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at hello@heft.co.nz.